Finding contexts of social influence in online social networks.
Jennifer H. NguyenBo HuStephan GünnemannMartin EsterPublished in: SNAKDD (2013)
Keyphrases
- online social networks
- social influence
- social networks
- social relationships
- network structure
- social relations
- online communities
- online social
- social context
- social graph
- social interaction
- viral marketing
- social ties
- social networking
- social media
- influence propagation
- location based social networks
- social networking sites
- network analysis
- complex networks
- social network data
- technology acceptance
- information diffusion
- social network analysis
- social behavior
- user activity
- influence maximization