Internet advertising: theory and practice.
Bin GaoJun YanDou ShenTie-Yan LiuPublished in: SIGIR (2013)
Keyphrases
- internet advertising
- theoretical framework
- theoretical foundation
- real time
- theoretical basis
- real world
- theoretical insights
- artificial intelligence
- theoretical frameworks
- banner ads
- database
- conceptual framework
- computational model
- expert systems
- search algorithm
- learning environment
- database systems
- computer vision
- genetic algorithm
- data mining
- databases