How to implement Marketing 2.0 Successfully.
Abdulrahman AldhaheriChristian BachPublished in: CoRR (2013)
Keyphrases
- website
- long term
- decision making
- customer relationship management
- target audience
- real time
- short and long term
- database marketing
- customer behavior
- marketing strategies
- text mining
- knowledge discovery
- social media
- relational databases
- case study
- computer vision
- artificial intelligence
- information retrieval
- databases