Identifying important factors affecting O2O customers trust from textual reviews.
Wan-Ting ChienGoutam ChakrabortyLong-Sheng ChenPublished in: iCAST (2018)
Keyphrases
- factors affecting
- factors influencing
- key factors
- internet shopping
- trust model
- trust evaluation
- information quality
- reputation models
- natural language
- customer satisfaction
- product reviews
- online retailers
- marketing strategies
- consumer reviews
- online banking
- customer reviews
- perceived usefulness
- website design
- virtual teams
- search engine
- electronic commerce
- metadata