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To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers.

Sriram ThirumalaiKingshuk K. Sinha
Published in: Inf. Syst. Res. (2013)
Keyphrases
  • personalized search
  • user model
  • supply chain
  • online learning
  • user profiles
  • information retrieval
  • selection algorithm
  • database
  • neural network
  • decision making
  • web services
  • selection strategy
  • grocery shopping