Assessing the business values of information technology and e-commerce independently and jointly.
Winston T. LinYueh H. ChenBenjamin B. M. ShaoPublished in: Eur. J. Oper. Res. (2015)
Keyphrases
- business applications
- information technology
- business processes
- data mining
- web services
- business activities
- electronic commerce
- business process
- information systems
- business world
- business environment
- attribute values
- business models
- knowledge management
- electronic markets
- strategic alignment
- data mining technology
- customer relationship management
- business management
- case study
- small businesses
- decision making
- strategic management
- cross selling
- business process reengineering