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Why do people purchase virtual goods? A uses and gratification (U&G) theory perspective.
Puneet Kaur
Amandeep Dhir
Sufen Chen
Areej Malibari
Mohammad Almotairi
Published in:
Telematics Informatics (2020)
Keyphrases
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electronic commerce
expert systems
viewpoint
virtual environment
theoretical basis
data sets
artificial intelligence
case study
database
real time
multi agent
theoretical foundation
information theory
online shopping
formal theory