What Twitter Knows: Characterizing Ad Targeting Practices, User Perceptions, and Ad Explanations Through Users' Own Twitter Data.
Miranda WeiMadison StamosSophie VeysNathan ReitingerJustin GoodmanMargot HermanDorota FilipczukBen WeinshelMichelle L. MazurekBlase UrPublished in: USENIX Security Symposium (2020)
Keyphrases
- social media
- social media data
- social media platforms
- end users
- user generated content
- data analysis
- social media sites
- social networks
- advertising campaigns
- data sources
- social networking sites
- data mining applications
- behavioral targeting
- user perceptions
- micro blogging
- information overload
- user feedback
- databases
- knowledge discovery
- user interface
- association rules
- expert systems
- information retrieval