Optimal Bidding Strategies for Online Ad Auctions with Overlapping Targeting Criteria.
Erik TillbergPeter MarbachRavi MazumdarPublished in: CoRR (2020)
Keyphrases
- bidding strategies
- budget constraints
- advertising campaigns
- display advertising
- market clearing
- multi unit
- online auctions
- auction mechanisms
- resource allocation
- combinatorial auctions
- electricity markets
- group buying
- test bed
- sponsored search
- winner determination
- dynamic programming
- contextual advertising
- market conditions
- optimal solution
- online advertising
- multiple criteria
- worst case
- search advertising
- multi objective
- reinforcement learning
- sponsored search auctions
- sealed bid auctions