Using Twitter to engage with customers: a data mining approach.
Shintaro OkazakiAna M. Díaz-MartínMercedes RozanoHéctor David Menéndez-BenitoPublished in: Internet Res. (2015)
Keyphrases
- social media
- customer satisfaction
- social networks
- online social networks
- micro blogging
- social networking
- customer relationship management
- user generated content
- service providers
- marketing strategies
- polarity classification
- social media data
- text messages
- customer data
- smoking cessation
- social networking sites
- social relationships
- scheduling problem
- online stores
- software vendors