MyAdChoices: Bringing Transparency and Control to Online Advertising.

Javier Parra-Arnau Jagdish Prasad Achara Claude Castelluccia

Published in: CoRR (2016)

Keyphrases

online advertising
user behavior
behavioral targeting
control system
internet advertising
data mining
knowledge base
website
mobile devices
mobile robot
control method
sponsored search
long tail
advertising campaigns