Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising

Kuang-Chih Lee Ali Jalali Ali Dasdan

Published in: CoRR (2013)

Keyphrases

display advertising
online advertising
budget constraints
real time
sponsored search
advertising campaigns
user behavior
behavioral targeting
optimization algorithm
search advertising
optimization problems
user experience
control system
web pages
long tail
evolutionary algorithm
website