Enhanced Marketing Decision Making for Consumer Behaviour Classification Using Binary Decision Trees and a Genetic Algorithm Wrapper.
Dimitris C. GkikasProkopis K. TheodoridisGrigorios N. BeligiannisPublished in: Informatics (2022)
Keyphrases
- decision trees
- decision making
- genetic algorithm
- feature selection
- predictive accuracy
- decision rules
- machine learning
- machine learning algorithms
- classification rules
- classification method
- classification accuracy
- classification models
- decision tree algorithm
- support vector machine
- fuzzy logic
- image classification
- text classification
- website
- naive bayes
- data mining
- attribute selection
- training data
- associative classifiers
- random forest
- decision tree induction
- feature construction
- constructive induction
- decision tree learning
- genetic programming
- supply chain
- online shopping
- rule sets
- binary classifiers
- rule induction
- black box
- data mining methods
- multi objective
- training set
- classification algorithm
- evolutionary algorithm
- support vector machine svm
- social media