Consumer and Business Owner Attitudes to Text Marketing.
Dennis ViehlandBrendan BrinkPublished in: AMCIS (2006)
Keyphrases
- consumer behavior
- internet advertising
- electronic commerce
- telecommunications industry
- decision making
- data mining
- information systems
- purchase behavior
- customer relationship management
- return on investment
- online shopping
- information retrieval
- direct marketing
- purchasing behavior
- attitudes toward
- internet marketing
- marketing strategies
- high tech
- text mining
- online advertising
- textual data
- business process
- cross selling
- website
- financial services
- small and medium sized
- tourism industry
- business transactions
- online consumer
- marketing campaigns
- online stores
- computer self efficacy
- electronic markets
- perceived usefulness
- third party
- business processes
- access control
- social media
- keywords