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A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements.
S. Ali Hojjat
John Turner
Suleyman Cetintas
Jian Yang
Published in:
Oper. Res. (2017)
Keyphrases
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display advertising
online advertising
scheduling problem
scheduling algorithm
resource constraints
advertising campaigns
data mining
round robin
budget constraints
timing constraints