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A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements.

S. Ali HojjatJohn TurnerSuleyman CetintasJian Yang
Published in: Oper. Res. (2017)
Keyphrases
  • display advertising
  • online advertising
  • scheduling problem
  • scheduling algorithm
  • resource constraints
  • advertising campaigns
  • data mining
  • round robin
  • budget constraints
  • timing constraints