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Coherent campaigns? Campaign broadcast and social messaging.
Leticia Bode
David Lassen
Young Mie Kim
Dhavan V. Shah
Erika Franklin Fowler
Travis Ridout
Michael Franz
Published in:
Online Inf. Rev. (2016)
Keyphrases
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social media
advertising campaigns
social networks
social networking
information systems
social interaction
social context
learning algorithm
social relationships
fault tolerant
online social networks
virtual communities
social networking sites
user generated
marketing campaigns
digital television