Social media or online shopping websites: Will/how platforms influence eWOM effectiveness.

Yue Ni Qiqi Cheng

Published in: Electron. Commer. Res. Appl. (2024)

Keyphrases

online shopping
social media
purchase intention
individual differences
internet usage
product descriptions
service quality
online consumer
customer satisfaction
shopping behavior
website
consumer behavior
real time
web pages
information diffusion