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Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play.
Charles Zhechao Liu
Yoris A. Au
Hoon Seok Choi
Published in:
J. Manag. Inf. Syst. (2014)
Keyphrases
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mobile apps
mobile applications
mobile devices
analytic tools
business models
m learning
smart phones
website
databases
real world
learning systems
mobile learning
search engine
object oriented
user experience