The effects of Webpage Color on lenders' Decisions in Online P2P Lending: a Construal Level Theory Perspectiv.

Qin-Fang Luo Shun Cai

Published in: PACIS (2016)

Keyphrases

optimal decisions
color images
online learning
real time
search engine
decision making
individual level
color space
decision makers
levels of abstraction
web pages
theoretical framework
theoretical basis
computational model
color segmentation
design decisions
decision process
knowledge base
neural network