Mobile advertising: The changing landscape of the advertising industry.

Choy-Har Wong Garry Wei-Han Tan Boon-In Tan Keng-Boon Ooi

Published in: Telematics Informatics (2015)

Keyphrases

mobile advertising
internet advertising
email
case study
fastest growing
information systems
financial services
database
databases
neural network
learning algorithm
world wide
online advertising
target audience