Measuring Customer Satisfaction With the University Front Line Services Using Association Rules.
Frederick Flores PatacsilKristen Bhing Villanueva SalvioPublished in: Int. J. E Serv. Mob. Appl. (2021)
Keyphrases
- customer satisfaction
- service quality
- association rules
- customer service
- service providers
- customer support
- customer data
- online shopping
- data mining
- electronic commerce
- user satisfaction
- knowledge discovery
- customer retention
- university campus
- association rule mining
- core competence
- classification rules
- frequent itemsets
- end users
- quality of service
- databases
- information systems
- customer reviews
- e learning
- marketing strategies
- call center
- competitive advantage
- frequent patterns
- information quality
- product design
- apriori algorithm
- hong kong
- database