Improving brand safety through brand risk management activities: A case study of F&B enterprises in Vietnam.
Hai-Yen Thi BuiPublished in: ICRMAT (2022)
Keyphrases
- risk management
- decision support system
- risk analysis
- risk evaluation
- risk assessment
- coal mining
- project management
- operational risk
- commercial banks
- portfolio optimization
- decision making
- software engineering
- competitive advantage
- expert systems
- high level
- high tech
- financial institutions
- information security management