Business Intelligence and Marketing Insights in an Era of Big Data: The Q-sorting Approach.
Ki Youn KimPublished in: KSII Trans. Internet Inf. Syst. (2014)
Keyphrases
- big data
- business intelligence
- data mining
- predictive modeling
- data analytics
- data warehousing
- decision making
- business analytics
- business decisions
- data analysis
- social media
- data warehouse
- decision support
- knowledge discovery
- unstructured data
- business information
- data visualization
- big data analytics
- knowledge management
- sql server
- end users
- business users
- real world
- data integration
- cloud computing
- data mining techniques
- microsoft office
- predictive analytics
- decision support system
- exploratory data analysis
- association rules
- artificial intelligence
- data sets
- database