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Operations of online advertising services and publisher's option.
A. Srinivasan
Changhyun Kwon
Published in:
J. Oper. Res. Soc. (2012)
Keyphrases
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online advertising
user behavior
web services
behavioral targeting
display advertising
end users
user experience
service oriented
service composition
advertising campaigns
service discovery
long tail
service providers
sponsored search
mobile applications