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Exploring Factors Influencing Showrooming Behavior in Multi-Channel Shopping: A Cognitive Appraisal Theory Perspective.
Miyan Liao
Liangqiang Li
Lu Liu
Liang Yang
Yunzhong Cao
Xiaolin Li
Published in:
WHICEB (2020)
Keyphrases
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multi channel
factors influencing
grounded theory
internet shopping
factors affecting
computational models
single channel
anti aliasing
information processing
cognitive architecture
technology adoption
channel assignment