Normative Social Influence and Communication Media Perception and Choice: an exploration in an Individualistic and a collectivistic culture.
Zixiu GuoJohn D'AmbraPublished in: ACIS (2002)
Keyphrases
- social influence
- social networks
- social interaction
- online social
- active exploration
- social relationships
- multimedia
- social psychology
- network structure
- online communities
- user preferences
- social relations
- face to face communication
- technology acceptance
- social network analysis
- multi agent
- social influences
- information systems