A Hierarchical Characterization of User Behavior.

Adriano C. M. Pereira Gustavo Franco Leonardo Silva Wagner Meira Jr.

Published in: WebMedia/LA-WEB (2004)

Keyphrases

user behavior
user interaction
user preferences
user experience
user interests
user actions
online advertising
implicit feedback
log analysis
user activities
user behavior patterns
information retrieval
web usage mining
individual user