Waiting for the other Shoe to Drop: Has Information Technology Integrated Marketing Operations with Marketing Strategy?
Joseph N. RogéSubhra ChakrabartyPublished in: J. Comput. Inf. Syst. (2003)
Keyphrases
- marketing strategies
- information technology
- direct marketing
- database marketing
- customer relationship management
- customer satisfaction
- consumer behavior
- information systems
- commercial banks
- online marketing
- support systems
- life cycle
- database technology
- data mining applications
- marketing campaigns
- data mining
- market segments
- data processing
- e learning
- search engine
- table of contents
- competitive advantage
- risk management
- exploratory data analysis
- data analysis
- database systems
- databases