"I would have never allowed it": User Perception of Third-party Tracking and Implications for Display Advertising.
Wiebke ThodeJoachim GriesbaumThomas MandlPublished in: ISI (2015)
Keyphrases
- third party
- display advertising
- online advertising
- sensitive information
- user interface
- user experience
- user interaction
- recommender systems
- user preferences
- particle filter
- user feedback
- collaborative filtering
- end users
- data providers
- reverse logistics
- user profiles
- user queries
- keywords
- mashup
- trusted third party
- search advertising