Identifying Desirable Product Specifications from Target Customers' Chinese eWOM.
Yuh-Jen ChenYuh-Min ChenChien-Wei FuPublished in: Int. J. Inf. Technol. Decis. Mak. (2017)
Keyphrases
- customer preferences
- product information
- product recommendation
- customer requirements
- customer support
- customer orders
- marketing campaigns
- service providers
- customer demand
- marketing strategies
- product design
- life cycle
- customer service
- market share
- customer relationship management
- consumer behavior
- potential customers
- customer base
- product quality
- electronic commerce
- recommender systems
- electronic word of mouth