CTR prediction for contextual advertising: learning-to-rank approach.
Yukihiro TagamiShingo OnoKoji YamamotoKoji TsukamotoAkira TajimaPublished in: AdKDD@KDD (2013)
Keyphrases
- learning to rank
- online advertising
- contextual advertising
- ranking functions
- information retrieval
- loss function
- sponsored search
- click through rate
- document retrieval
- ranking svm
- collaborative filtering
- search advertising
- evaluation metrics
- learning to rank algorithms
- test collection
- short text
- user behavior
- user feedback
- information extraction
- website