Retain viewer's attention on banner ad by manipulating information type of the content.
Yu-Chen HsiehKuo-Hsiang ChenMin-Yuan MaPublished in: Comput. Hum. Behav. (2012)
Keyphrases
- digital content
- web content
- domain knowledge
- information overload
- web documents
- information sharing
- structural information
- database
- web resources
- visual attention
- banner ads
- text information
- textual information
- user interests
- information resources
- information processing
- web search
- prior knowledge
- keywords
- neural network