Time to implement data mining in insurance firms for effective CRM and CRM analytics.
Vishal BhatnagarJayanthi RanjanPublished in: Int. J. Netw. Virtual Organisations (2011)
Keyphrases
- customer relationship management
- data mining
- data mining applications
- relationship management
- competitive advantage
- business intelligence
- customer segmentation
- knowledge discovery
- marketing strategies
- machine learning
- information technology
- data mining algorithms
- association rules
- text mining
- association rule mining
- data analysis
- data mining methods
- learning analytics
- fraud detection
- business analytics
- cluster analysis
- data mining technology
- knowledge discovery in databases
- data warehousing
- databases
- data warehouse
- case study
- real world