Impact of Social Media Marketing Strategies on Consumers Behaviour in Delhi.
Deepali SalujaShamsher SinghPublished in: Int. J. Virtual Communities Soc. Netw. (2014)
Keyphrases
- marketing strategies
- social media
- online marketing
- consumer behavior
- direct marketing
- life cycle
- support systems
- customer satisfaction
- marketing campaigns
- market segments
- search engine marketing
- customer relationship management
- social networks
- online shopping
- customer base
- competitive advantage
- management system
- end users
- case study