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Antecedents and consequences of trust in online product recommendation: An empirical study in social shopping.
Kuo-Lun Hsiao
Judy Chuan-Chuan Lin
Xiang-Ying Wang
Huei-Ju Yu
Hsi-Peng Lu
Published in:
Online Inf. Rev. (2010)
Keyphrases
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online retailers
product recommendation
collaborative filtering
recommender systems
social interaction
virtual communities
social networks
product reviews
user preferences
recommendation algorithms
social capital
social network sites
machine learning
service quality
social awareness