Optimal Real-Time Bidding Strategy for Position Auctions in Online Advertising.
Weitong OuBo ChenWeiwen LiuXinyi DaiWeinan ZhangWei XiaXuan LiRuiming TangYong YuPublished in: CIKM (2023)
Keyphrases
- bidding strategies
- online advertising
- budget constraints
- resource allocation
- combinatorial auctions
- display advertising
- user behavior
- winner determination
- trading agents
- multi unit
- online auctions
- electricity markets
- market conditions
- allocation strategy
- test bed
- sponsored search
- auction mechanisms
- advertising campaigns
- behavioral targeting
- continuous double auctions
- double auction
- optimal solution
- empirical data
- user experience
- life cycle
- supply chain
- dynamic programming
- multi objective
- trading agent competition