Opportunities and Challenges of Implementing Predictive Analytics for Competitive Advantage.
Mohsen AttaranSharmin AttaranPublished in: Int. J. Bus. Intell. Res. (2018)
Keyphrases
- competitive advantage
- business analytics
- predictive analytics
- business intelligence
- knowledge management
- business processes
- customer relationship management
- data mining applications
- similar problems
- data mining
- data warehousing
- service quality
- market competition
- intelligence analysis
- exploratory data analysis
- predictive model
- emerging technologies
- information systems
- visual analytics
- business applications
- information management