Incentive alignment at the manufacturing-marketing interface: Design and validation of a management game.
Beate ZöbeleyStefan MinnerChristoph KilgerPublished in: Logist. Res. (2011)
Keyphrases
- interface design
- human computer interaction
- user interface
- customer relationship management
- decision making
- game theory
- advisory systems
- data mining
- data management
- knowledge management
- user centered
- user experience
- computer games
- video games
- design principles
- social media
- website
- information management
- e government
- educational games