Advertising network formation based on stochastic diffusion search and market equilibria.
Nikos SalamanosStavros LopatatzidisMichalis VazirgiannisAntonis ThomasPublished in: SIGDOC (2010)
Keyphrases
- search space
- search algorithm
- network structure
- information diffusion
- network model
- diffusion model
- complex networks
- mobile telecommunications
- sponsored search auctions
- search strategy
- search methods
- decision making
- fixed point
- game theory
- network traffic
- game theoretic
- electricity markets
- social welfare
- steady state
- search costs
- search advertising
- monte carlo
- website