Consumer Conformity, Social Ties and EWOM in Digital Marketing.
Badawi BadawiArif NurudinMuafi MuafiPublished in: Ingénierie des Systèmes d Inf. (2021)
Keyphrases
- electronic word of mouth
- social ties
- social interaction
- consumer behavior
- human mobility
- online social networks
- online reviews
- positive or negative
- social influence
- social networks
- social media
- social relationships
- online learning communities
- link prediction
- social network sites
- attitudes toward
- location prediction
- website
- opinion mining
- sentiment analysis
- active learning
- video sequences