Risky Business: When a CRM Vendor Masqueraded as an ERP Specialist.
Marie GriffithsBen LightPublished in: ECIS (2007)
Keyphrases
- customer relationship management
- enterprise resource planning
- information systems
- erp systems
- decision making
- business processes
- business intelligence
- management information systems
- software vendors
- data mining
- business process
- relationship management
- databases
- customer retention
- real world
- business environment
- competitive advantage
- knowledge management
- service delivery
- business rules
- marketing strategies
- supply chain management
- data mining applications
- electronic commerce
- telecommunications industry
- supply chain
- event related potentials