Query rewriting using active learning for sponsored search.
Wei Vivian ZhangXiaofei HeBenjamin ReyRosie JonesPublished in: SIGIR (2007)
Keyphrases
- query rewriting
- sponsored search
- active learning
- click prediction
- search engine
- query answering
- online advertising
- conjunctive queries
- query optimization
- spatial databases
- data integration
- xml queries
- training set
- xpath queries
- machine learning
- web search
- query execution
- data exchange
- relevance feedback
- search behavior
- incomplete information
- web search engines
- database systems
- xml data
- cost model
- data model
- information retrieval
- databases