The Influence of Location and Social Network on Customers' Acceptance of Mobile Marketing: Evidence from Group Buying Field Experiment.
Xi ChenRuibin GengChee Wei PhangPublished in: HCI (23) (2015)
Keyphrases
- social networks
- viral marketing
- group buying
- mobile payment
- customer relationship management
- customer behavior
- information diffusion
- social media
- social influence
- social network analysis
- mobile phone
- marketing strategies
- marketing campaigns
- direct marketing
- potential customers
- business models
- online social networks
- mobile services
- consumer behavior
- customer support
- location based services
- real world
- mobile devices
- customer data
- mobile users