What Are Social Incentives Worth? A Randomized Field Experiment in User Content Generation.
Gordon BurtchYili HongRavi BapnaVladas GriskeviciusPublished in: ICIS (2015)
Keyphrases
- user experience
- user interaction
- relevant content
- user interests
- social media
- user generated
- targeted advertising
- user interface
- social web
- generation process
- social tags
- online communities
- social connections
- user profiles
- social interaction
- personal interests
- multimedia content
- end users
- collective knowledge
- multimedia
- user participation
- metadata
- semantic tags
- social relations
- social annotations
- multiple users
- social networks
- social networking sites
- user generated content
- user satisfaction
- social communities
- social networking services
- micro blog
- social context
- twitter users
- online social
- content providers
- social networking
- knowledge sharing
- user preferences
- web documents