Integrating pre-purchase affect in product concept development.

Rosemary R. Seva Martin G. Helander Henry Been-Lirn Duh

Published in: Int. J. Simul. Process. Model. (2007)

Keyphrases

product design
st century
product development
product information
development environment
consumer products
information systems
case study
software engineering
knowledge based systems
website
decision support
design principles
product line