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The future of Cosmetics Advertisement Strategy: : A Neuromarketing Study using Electrodermal Activity (EDA) as a measure of Emotional Arousal.
Andreia Neto
João Alexandre Lôbo Marques
Published in:
ICEME (2022)
Keyphrases
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similarity measure
neural network
real world
information systems
long term
simulation study
real time
data mining
knowledge base
case study
distance measure
empirical studies
statistical analysis
correlation coefficient