Influence Maximization in Social Media Networks Using Hypergraphs.
Flora AmatoVincenzo MoscatoAntonio PicarielloGiancarlo SperlìPublished in: GPC (2017)
Keyphrases
- influence maximization
- viral marketing
- social media
- social networks
- information diffusion
- online social networks
- diffusion model
- information propagation
- diffusion models
- influence propagation
- greedy algorithm
- social interaction
- network structure
- social networking
- user generated content
- community structure
- social relationships
- objective function
- link prediction
- diffusion process
- computer networks
- social media sites
- complex networks
- social network analysis
- upper bound
- multiscale