How Social Media Enhances Product Innovation in Japanese Firms.
Hiroki IdotaTeruyuki BunnoMasatsugu TsujiPublished in: MISNC (2015)
Keyphrases
- social media
- information technology
- user generated content
- social networks
- japanese language
- social networking
- social media data
- social interaction
- big data
- competitive advantage
- economic impact
- real world events
- offshore outsourcing
- social media platforms
- online social
- social media sites
- developed countries
- online social networks
- social activities
- public opinion
- social context