Research of personalized recommender system in M-commerce: A cognitive-style approach based on FD/I.
Weizhi GongHuiyao AnJianhong XuHao WangPublished in: CCIS (2012)
Keyphrases
- cognitive style
- recommender systems
- personalized recommendation
- user profiles
- user modeling
- information filtering
- user model
- statistically significant
- product recommendation
- learning environment
- collaborative filtering
- personalized search
- personal preferences
- attitudes toward
- learning styles
- individual differences
- empirical findings
- user acceptance
- personalized services
- e learning
- human factors
- eye tracking
- user preferences
- mobile commerce
- recommendation systems
- business models
- mobile services
- mobile users
- information overload
- context aware
- web search
- cold start problem
- relevance feedback
- user context