The Sales Impact of Word-of-Mouth Distribution across Retail and Third-Party Websites.

Wenqi Zhou Wenjing Duan

Published in: ICIS (2016)

Keyphrases

third party
website
sensitive information
supply chain
potential customers
cross selling
reverse logistics
private information
mashup
customer service
privacy policies
visual basic
random variables
personal information
personal data
customer behavior
radio frequency identification rfid
web content